Saturday, April 21, 2007

The Art of the Interview - Martin Perlich - *

Two rules to interviewing:
1. Prepare
2. Listen

Interviews require mutuality

"Sometimes you eat the bear; sometimes the bear eats you."
-- This was his great-grandmother's maxim?

prevaricate: depart from or evade the truth
equivocate: not give a clear answer
"a nixon": to say "Let me say this about that", then change the subject

If you are a fan, be a fan

Have a good opening question prepared

-- Look up body language

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